Q&A: What does the term "active" mean in "average active time spent on the platform"?

Question: What does the term "active" mean in "average active time spent on the platform"?

Answer: The term ‘active’ means ‘interacting with the site' via the following:

• Every time the user interacts with the site e.g. click a button, or loads a page then the duration of the session recorded gets extended

• If the user stops interacting with the site (e.g. leaving the page sitting open for an hour and then closing the browser) then no further interactions would be captured - the hour that the page was sitting open would not be counted as it would be seen as inactive time spent

• Average active time spent on the platform per session = Average time spent interacting with the platform per session

• Average active time spent on the platform over a period of time = Average time spent interacting with the platform over a period of time